Combined with our vision of authenticity, we took keeping it real a step further. Since reciprocity defines our brand, we’re donating a portion of proceeds toward funding and developing a grant-based wellness center for young adults’ post-cancer treatment (mirroring Joanne’s journey). We believe that giving back and paying it forward will teach young cancer survivors to live courageously. Helping them heal through this platform is comparable to recycled jeans, which have evolved into versatile fashion essentials following strenuous processes. We want to be part of the change in the world and bring awareness to young adult cancers. As society continues to develop, these illnesses are on the rise.